In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.B2B online marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts with … Read More


The B2B purchasing process can be lengthy and intricate, with multiple decision-makers and stakeholder groups involved. This can result in long sales cycles and a lower win portion for services. Nevertheless, by understanding and accommodating the needs of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the… Read More